Designers Generation

In this era of mass consumption, looking for original clothes or accessories without breaking your wallet could be a real problem.

Happily, what seems to characterize the youngest generation of entrepreneurs lately, particularly in Africa seems to be an attraction for fashion. That led to the multiplication of online stores, independent designers (indie) brands, producing anything from bracelets to t-shirts or hoodies, for the grand public. Among them, you have EauDeMars Clothing and RedFranklin. I had the opportunity to spot some of their models and I have to say they're doing a pretty good job.

Founded by a young Cameroonian in the UK, EauDeMars clothing specializes in t-shirts design (at least for now), with a taste of what characterizes british fashion, I mean class and precision. It's an invitation to travel in the world of aliens or good ol cartoon-like characters.

For its part, RedFranklin, a Parisian-born brand inviting us to go beyond our time; Klassfuturistik as they define it. A world led as an army, with officers, having shoulder pads on all their clothes, even on their t-shirts :).

What motivates all these young guys? They solely really know. One thing is sure, they decided  to be their own boss, doing something that they like. I think they have already won, by defining their own destiny.

Nowadays, a lot of people tend to bask in their jobs, the ones that have been defined by their education or society, sometimes not really doing what they are really thrilled about. Maybe it's a path of reflection for you, for us.

links: EauDeMars online store, RedFranklin blog.